Aaron Wall’s SEO Book Review

Posted on October 25, 2007 | | Share |

SEO Book by Aaron Wall is an amazing book on Search Engine Optimization. I have purchased this book & It is really worth it’s price. The SEO Book has been the more popular & trusted than Matt Cutt’s (Google’s Engineer) blog & the proof is shown here.

Do you Spend $500.00 an hour on Search Engine Optimization ???

Search Engines is really the most amazing source of free traffic for any site & the traffic just keeps in coming every day again & again, Once your site is Optimized for the correct keywords on Google.

SEO Book Content Reviewed

1. Introduction : In this chapter Aaron speaks extensively on how he came into the SEO arena & various technical information relating to the domain purchases, hosting, personal experiences & also introduces concepts like Keyword selection, on page optimization, link building etc.

2. Chapter 1 & 2 : This chapters covers some basic components that form parts of a search engine like index & also deals with some search engine algorithms. Important components like the Search engine spam & insight’s on selecting appropriate domain name for higher ranking on search engines.

3. Chapter 3 : General Internet Topics – This chapter is dedicated to all the personal trick’s that Aaron has learnt over the years to bring in more traffic to your site which includes niche selection, tagging search results, emphasis on quality content, sales letters, Usage of flash & other monetization methods.

4. Chapter 4 : Writing for Search Engines : This focuses on Keywords, Keyword density, tools for Keyword research. Much on the emphasis is placed on the Title tags in this chapter which even includes explaining the use of the keywords in the title tags.

5. Chapter 5 : Directories and Communities : This chapter has extensive discussion on Web Directories and how they help in link building. Some more insights on no-follow links, niche directories & how to get quality inbound links.

6. Chapter 6 : Search Engines : This chapter explains various search engines starting from Google, Yahoo to MSN etc in detail. Also explaining the Google Sandbox concept. Datacenters, PageRank (PR) & also covers Latent Semantic Indexing (LSI). The concept of supplemental indexed is explained really well in this chapter. Some other key concepts also included are Duplicate content, Google Hijacking etc. Then Aaron also explains the Yahoo search model. Yahoo indexing & how Yahoo deals with spam & also how to get ranked on MSN.

7. Chapter 7 : Link Building : This chapter explains the essence of link building & how your site will rank for some really competitive terms. Analysis of links coming from various sources also Exchanging links & Methods to request reciprocal link building. The most amazing resource I found is the “Finding Niche Link Sources” in this chapter. Brief info on software’s available on link building & also provides a good resource on Article marketing techniques as part of the link building exercise.

8. Chapter 8 : Viral Marketing & the Social Web :In this chapter Aaron talks in-depth on Viral marketing & how it has become one of the best link building methods, the most interesting read is huge amount of info on Link Baiting. The site also explains how not to spam the social media sites.

9. Chapter 9 : Monitoring Results : This chapter describes most hyped techniques that do not work now in link building & gets your sites penalized in the process.

10. Chapter 10 : Pay-Per-Click : This chapter explains all the concepts of the PPC markets. It covers Google Adwords & YSM marketing techniques in detail.

11. Chapter 11 : Hiring a Search Engine Optimizer : In this chapter Aaron tries to be very modest & after reading all the chapters, If you still feel that you need to hire an SEO, then Aaron says he will recommend someone to you. Aaron also goes in explains Doorway pages & IP cloaking. This chapter is a guide for you to decide how much to pay for an SEO & also various aspects in selecting an SEO firm.

Conclusion on SEO Book : Personally I really love & highly recommend this quality ebook. It can be used as a reference for practicing SEO on your site. I really don’t feel that spending $79 & also comes with a money back guarantee also If you don’t like the book.

[via seobookdownload.com]

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