WidgetBucks to Stop Monetizing Non North American Traffic
Posted on November 15, 2007
Today Problogger had an interview with the CEO of WidgetBucks and it was announced a significant change to WidgetBucks which is going to significantly alter the performance of the network for some publishers – particularly those outside the U.S. or Canada.
Why they did it
WidgetBucks claim that the reason for the move is that clicks from outside North America don’t convert into sales and that it is bringing the overall returns to publishers down.
Reactions from the Blogosphere
Darren of Problogger writes… My own personal opinion with the changes that were announced in it regarding non US and Canadian traffic – I’m not surprised (other publishers have done this), but it sucks. As a publisher who is running WidgetBucks on a blog which gets 70-80% Australian traffic (a country that I know buys extensively online from around the world) I’m very disappointed that yet again an ad network is changing the rules mid stream.
CashQuest writes… WidgetBucks has suggested that publishers with lots of traffic from outside North America implement geo-targeting on their ads and serve different ads to those visitors. WHY CAN’T THEY GEO-TARGET AD PRICING THEMSELVES?
Etienne writes… Do you think i care that you are not making your RPC? As a Ad network, you failed to anticipate your next move quick enough and you have to wait for one freaking month with your acclaimed 800,000 to 900,000 unique visitors, 30,000 publishers and then bust our earnings after your recent statement?
Nspeaks.com writes… Unless they come up with some fruitful alternative, I am switching them off. Bye Bye WidgetBucks.
They started with a creamy good $25 bonus for ALL people around the world. After 1 or 2 months, they opted only for people in US & Canada ? What the heck ? What will be done to the money earned by people outside those 2 countries ? Are their effort not valued ?
This is a lack of respect and a lack of professional commitment !
Clearly, for me WidgetBucks has used people internationally … it’s not a serious program and it’s a big shame to see their new bias policy !
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